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Arts marketing : the pocket guide /

by Dickman, Sharron [author]; Centre for Professional Development (Aust.) [project body]; Australia Council [funding body].
Type: materialTypeLabelBookDescription: vii, 102 pages : illustrations ; 21 cm.ISBN: 1863391959.Other title: Making it happen : the cultural and entertainment industries handbook.Subject(s): Arts -- Australia -- Marketing | Arts -- Management | Arts -- Australia -- Management | Performing arts -- Marketing | Arts -- Marketing | Arts -- Economic aspectsOnline resources: Australia Council : Publications : Arts Marketing: The Pocket Guide Also available electronically on the WWW.
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Project undertaken jointly by the Australia Council, the Commonwealth government's arts funding, and Centre for Professional Development.

"abridged version of the marketing chapter of Making it happen : the cultural and entertainment industries handbook"--t.p. verso.

Also available electronically on the WWW.

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