Originally published by Instructional Fair.
Includes bibliographical references (pages 253-271) and index.
Prologue: Matisse and the Culture Generally -- 1. Journalists: Recasting the Image of the Modern Artist -- 2. Dealers: Paul Rosenberg and Matisse Fils -- 3. Private Collectors: Museum-Going Millionaires with a Taste for France -- 4. Museums I: Public Relations and the Semiprivate Museum -- 5. Museums II: Private Relations and the Semipublic Museum -- 6. Artists: Contending with the European Modernist Canon -- 7. Critics: Clement Greenberg's Defense of Material Pleasure -- Epilogue: Merchandising Optimism.
This intriguing, wide-ranging investigation of Matisse's self-promotion, America's uneasy embrace of modernism, and America's consumer culture and politics provides a rich context to Clement Greenberg's words published in the Nation in 1947."Matisse's cold hedonism and ruthless exclusion of everything but the concrete, immediate sensation will in the future, once we are away from the present Zeitgeist, be better understood as the most profound mood of the first half of the twentieth century."